Blake Shelton lent his Twitter talents to fellow country artist Craig Morgan this week, helping push the latter’s latest single to #1 on iTunes. “I would gladly give up my spot on country radio to get this song on,” Shelton tweeted Monday about the track. “Come on everybody, this song deserves to be #1 at least on iTunes.” By Thursday, Shelton and fans reached that goal.

Blake mentioned Craig’s song in more than 20 tweets. He also got some of his famous friends involved via Twitter, including Ellen DeGeneres, Carson Daly, Meghan Trainor and more.

The new tune, which Craig penned and produced, honors his late son, Jerry Greer, who passed away after a boating accident in July 2016 at the age of 19.

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