That’s a way over-used phrase in customer service, because oftentimes, it’s used before that patience has been established.
The worst offenders are in e-mail. I was trying to get our website fixed the other day, and I e-mailed our tech support here at the company. The response was, “we’re aware of the problem, and we’re working on it. Thanks for your patience.” Problem is… I wasn’t overcome with a sense of patience at the time. In fact, I really needed the website to be working so I could get some time-sensitive work done. I was decidedly impatient.
I find it overly assumptive to assume patience. In many cases, I do have it. If I’m at a busy sandwich shop, and they apologize for the delay and thank me for my patience when I get to the counter? I like that. I appreciate being appreciated.
But dammit, read the room. Don’t give me credit for something I definitely didn’t earn.
~Jake from 98.7 The Bull