Just days ago, nobody knew the name Kelleth Cuthbert. And now, everyone recognizes her as the “Fiji Water Girl”, who photobombed just about every celebrity who walked the red carpet at the “Golden Globes”.
And according to marketing experts, Kelleth gave Fiji the equivalent of $12 million in free advertising. And she wasn’t just lucky. She knew what she was doing.
She says, quote, “It’s all strategic. You’ve got to angle.” (Yahoo Finance)