Could the #10YearChallenge Actually Be A Scam?

I was wondering about this.  By now you’ve probably seen the ’10 Year Challenge’ on Facebook, where people post an old profile picture alongside the current one to see how much they’ve aged. But some people think the ‘Challenge’ might actually be a way for Facebook to collect even more data about its users. Skeptics say these posts could potentially be used in developing facial recognition technology, or simply be sold to another company.

Now, most of us simply used two photos that were already on Facebook anyway, but it certainly stops and makes you think twice about how much you share on social media.  Did you post a ’10 Year Challenge’ pic?  Do you think it’s a scam or just a fun meme?